Season 8. Coming soon.
The Signature Sold Out Programme.
The By Kayleigh Coaching Programme
12 weeks to get your business in the best shape of its life.
Over the course of my career, Kayleigh has helped countless beauty professionals take control of their power, elevate their businesses, gain clarity and book out their client base. Kayleigh combined her passion for helping others achieve their dreams with her 10 years experience to create the By Kayleigh Coaching Programme, 12 weeks of hard work, support, self love and community.
Feeling “blah” about your beauty business?
I know that better than anyone because I have been there (in fact, there’s a picture of me in the absolute DEPTHS of working 7 days a week, very much the struggling artist.) Sleepless nights, wondering why everyone is getting booked but me. Taking on every job under the sun hoping the big break is around the corner. Wondering if in reality, can I ever make a living from doing makeup?
The answer for you, is YES. In fact, my answer to that is you can earn 6 figures if you wanted to. You could do Oscar red carpet makeup if you wanted to. Your possibilities, your limits are endless and this mentorship is not only going to show you, it’s going to make it happen.
Real results
“The mentorship has literally changed my life, mindset & and overall confidence! Kayleigh is an amazing mentor and is so knowledgeable when it comes to our industry. She was a constant support and I felt that I could ask anything at anytime! I learnt more about our job and myself in the last 12 weeks than I have the whole time I’ve been an MUA! What an incredible journey it has been! I couldn’t recommend Kayleigh enough and think it’s an amazing opportunity for anyone wanting to grow their business and really become the CEO!
— Jordan. Season 1 Mentee
WOW this mentorship completely reignited my love for my job. During lockdown I considered giving it all up and having a change of career - now that seems crazy. What was I thinking!! This mentorship taught me so much and I now look at my business as a SUCCESSFUL business! It’s taught me so much from the basics like tracking my income and planning my days, to managing my social media and figuring out my ideal client. I’ve grown in confidence so much. Kayleigh has a great balance of being professional but relatable and friendly. I looked forward to our weekly catch ups every week and will really miss them. I felt like I could be completely honest with Kayleigh and ask any questions I needed to during these calls and she was always a text away if I needed anything throughout the week. The tasks in the mentorship are manageable - even on top of a busy lifestyle with 2 kids, a partner away and running a business. One of my biggest achievements from this course is the amount of bookings I’ve received throughout and since! I feel like I’ve really levelled up in business and would highly recommend this course to everyone!! Thanks for the opportunity Kayleigh, it was amazing and I will be forever grateful!!
— Kelly, Season 1 Mentee.
I highly recommend the mentorship for all make up artists, whether you are at the beginning of your career or you have been a make up artist for a while and you are now ready to level up your business, the mentorship has something for everyone and I guarantee you and your business will be thankful that you made the investment!
I will forever be grateful for Kayleigh and the mentorship as it’s not only changed my business for the better but has made me a better person.
I have been a hair and make up artist for 6 years along side another part time job. It was time to level up my business and I am so glad I found Kayleigh! My business lacked direction, I had no clear goals and was coasting along trying to run a business. The mentorship has totally changed that. The weekly calls with Kayleigh over the 12 weeks meant I could take the steps needed and understand them at a pace that worked around my family and 2 kids. I also loved having a workbook as this meant I could keep going back over things I needed to. Working through each module having the support from Kayleigh and the other mentees in the WhatsApp group meant that I have now got a clear direction of where I want my business to go, I have goals that will help me along the way, I now have the confidence to achieve those goals and to run my business and lastly the business mindset to keep me going! If you are open minded and ready to put in the hard work to get your business to where you want it to be then this is definitely the mentorship for you!
— Laura, Season 2 Mentee.
“The results were more than I could have ever expected! Not only did Kayleigh help me work out what I wanted my business to look like, but also where I want it to go! The 12 weeks have helped transform the way I now run my business as well as my mindset as a CEO! Never did I think I'd feel confident enough in my business to call myself a CEO in just 12 weeks.
The things I loved about this mentorship include the variety of areas that we focused on each week, along with the feeling of community. As a makeup artist sometimes it can feel a little lonely, however Kayleigh made the mentorship feel like a family! If you are thinking of joining this mentor scheme but you're not quite sure, this is your sign to just do it! If you are willing to put in the hours and work with Kayleigh then you will see amazing results bit by bit! My favourite part of the 12 weeks was the final week where we had our self reflections. It's not until you look back at where you were, that you'll really see how far you've gotten.”
— Lara. Season 1 Mentee.
I honestly say I loved every part of Kayleigh’s mentorship. I’ve been on many courses and none of them touch on how to run your business as a freelance makeup artist and how to best market yourself. Kayleigh’s mentoring also went beyond that, teaching me about my mindset, how to value myself as a makeup artist and how to attract the right clients. Yes - there was homework, yes - some parts were challenging but the results have changed the way I work forever. I feel more in control, with clear goals on how to progress my business and attract the type of work that I want. The branding section was a real game changer for me along with the social media section. They all tied in perfectly. I particularly liked that I worked from a beautifully printed work book too. It was nice to have pen and paper for a change.
I can’t recommend Kayleigh’s mentorship enough. If you are looking for a clearer direction on how to run your freelance makeup business, best market yourself, organise yourself, attract the clients/ companies you want to work with, then this course is for you. I miss my weekly calls!
— Claire, Season 1 Mentee.
I felt super lucky to have the opportunity to work alongside and gain career guidance from Kayleigh, what a real asset to the industry she is. From being an epic mentor to a great friend this is one mentorship worth being a part of. The work book is a work of art in itself with chapters to complete each week and it felt so good to work through something on paper to really get back into the nitty gritty of business.
This course helps you face facts ( money week) and also how to align your brand and tailor your social media accounts to your ideal client. Having been in the industry for a few years it was so great to have a fresh set of eyes on my business, and also to know that Kayleigh was available for any questions outside of the amazing one to ones we had.
Being a fantastic makeup artist herself I found Kayleigh to be full of ideas and knowledgeable on every aspect of business, which I feel really made this course extra special as she is familiar to all areas of the industry.
Whether you are just starting out or are a well established artist, there will not be one part of this mentorship that will not benefit you and help you become the CEO of your business. But better still this course helps you to realise your dreams and aspirations within your business and Kayleigh gives you all the tools to help make them happen.
— Lisa, Season 1 Mentee.
My biggest wins from the mentorship were finding my true self, realising its okay to be different (when learning + developing). Starting to truely love and appreciate myself, meeting such a special person who is truely magic. These are the most meaningful achievements.
Since starting the mentorship I have started a Google business page (and got 14 reviews), got a great domain for my soon to be website, added a new service (going to really push the marketing for this and expand), separated social media pages to each genre (bridal, influencer and commerical). Made a wedding brochure for future brides and got to know my ideal client.
— Rachel, Season 3 Mentee.
I loved the whole 12 weeks with Kayleigh, she’s helped me put practices into place that are helping me with my business which I may have never thought of on my own. It was great having someone I could go to and who saw my strengths as well as where I needed improvement. She’s also given me so much more confidence in my craft.
— Katie, Season 3 Mentee.
80% of students DOUBLE their makeup revenue a year after completion.
Are you any of the following?
Working part time in makeup and beauty and working part time elsewhere, looking to quit the job so you can fully be your own business?
Booking out to the point of burnout, on jobs that make you miserable?
Looking to take your business to the next income bracket but don't know how?
Wanting to pivot to another area of makeup, or add another speciality but don’t know how to start?
Wanting to be paid a good wage without the struggling artist mentality?
Working in makeup, but not the jobs and clients you would love to book?
Introducing the 12 week programme to get you booked, busy and earning your dream income with your dream clients.
So what’s included?
12x Weekly 1-1 Sessions
On Thursday’s, you can drop into the your 1-1 coaching office hour. We get a quick 20min slot to give one on one support, guidance and direct feedback. This is where you would get your weekly to-do list to push your business further. That 1-1 support, well its back!
12x weekly calls
You get a WEEKLY hour long (recorded) group teaching call with Kayleigh every Monday at 10am to go through the teaching of the week and the module, with actionable strategies to help you succeed!
Daily access
Access to the By Kayleigh Community and Telegram Channel - for direct communication, support and daily insight. You can get direct feedback throughout the day and check in with Kayleigh for direct coaching on anything you need.
Access to the Vault
Lifetime access to the exclusive Mentorship Vault, with weekly resources, worksheets, additional learning, weekly podcasts, weekly bookclubs, everything you need to support your learning. For life. That means, any new modules added in the future, you get em!
12 Modules.
Foundations. Week 1-4.
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Module 1 - Ideal Client Week
Setting Intentions & Goals ✅
Figuring out your WHO ✅
Understanding your Ideal Client✅
How to find and attract them ✅
Aligning your business with them ✅
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Module 2 - Money Week
How to set rates that make you profitable✅
How to organise our finances ✅
How to Raise your Rates ✅
Tackling those money mindset blocks ✅
Money Mindset Challenge ✅
Creating trackers to make smart financial decisions ✅
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Module 3 - Audit Week
In this week, we do self audits together, looking at you content, your website, your instagram, your marketing and live - on the call, we audit our channels and create a plan to push them further to or goals.
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Module 4 - CEO Week
How to step into the role of CEO ✅
Creating productivity routines, cycle syncing and energy syncing ✅
Creating a weekly work routine that maximises your time ✅
How to Automate your Business and Set Up Systems ✅
Creating a work routine that keeps us organised and in control ✅
Week 5-8.
Building.
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Module 5 - Website Week
How to create your first website ✅
How to elevate your current website to align more with your ideal client and your goals ✅
My website blueprint on the perfect website that makes you insanely bookable ✅
Everything your website needs, to work for you as your virtual shopfront ✅
This week includes an SEO masterclass, so we can focus on reaching our top keywords and putting our website in front of the eyes that matter most. ✅
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Module 6 - Mindset Week
Beating our Blocks ✅
Stepping into our fullest potential ✅
Creating our unstoppable mindset ✅
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Module 7 - Service Week
A brand new week for the mentorship!
We dissect your service and look into how we can level this up ✅
Pre service, actual service and post service, we create a strategy to take your makeup service to the next level! ✅
The systems and tools you need to support your clients to the highest possible level ✅
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Module 8 - Portfolio Focus
What is a winning portfolio ✅
Creating and curating the portfolio of your dreams that gets you booked ✅
How to source models ✅
Finding the right photographers to work with ✅
How to pitch ✅
How to plan a test shoot ✅
How to plan a styled shoot ✅
Week 9-12.
Scaling.
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Module 9 -Selling Week 1
How to reframe selling ✅
How to step into our power, selling in a way that doesn’t feel icky! ✅
What selling can look like ✅
Unethical VS ethical marketing ✅
Types of marketing and how to step away from social ✅
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Module 10 - Social Media Week
How to create a content routine for you, one that attracts, one that feel easy. ✅
From what to post, how to post it and who to post it for ✅
Social Media Burnout and how to avoid it ✅
The 4 C's of Content ✅
Creating an Instagram that gets you booked ✅
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Module 11 - Conversion Week
How to increase our conversion rate ✅
How to turn cold leads into warm boiling hot bookings! ✅
If you’re getting lots of leads, but not many bites, this week will turn that around for you! Imagine booking most of your enquiries, this is the week for you! ✅
Quick conversion tips that will make your business hard to resist ✅
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Module 12 - Scaling beyond
In the final week, we reflect, look at our goals and what we achieved. We set 5 new goals for the future, and work together to create a plan for how you can scale beyond the mentorship.
By Kayleigh Coaching IS for you if:
If you are a makeup artist, hair stylist, nail tech or ANY beauty business that is struggling to get bookings and clients.
You want to take control of your mindset and start showing up as the CEO of your business.
You are tired of treating your business like a side hustle and want to level up, elevate and make money!
You are not attracting your ideal client’s and want to start booking your dream work.
You feel lost, confused and unsure of what next steps you need to take in order to take your business to the next level.
You have an open mind and are willing to try new things on the journey to bettering yourself and your business!
By Kayleigh Coaching is NOT for you if:
You are not prepared to embark on 12 weeks of transformational change, mindset work, and practical exercises. This mentorship is work heavy and you need to be prepared to show up to achieve the best results for your business!
You are someone who has an "I already know that" mentality and is not willing to take constructive feedback
Has limiting beliefs and is not willing to address them and work on mindset.
You are looking for a quick fix. This programme is designed to be implemented for 12 weeks and beyond. Business is a marathon, not a sprint.
You are looking for a get rich quick, or get clients quick scheme.
Success Stories
Meet some of the success stories…
Assisting
All of my mentees have the chance to assist me on jobs - meaning most earn back the money they spend on the course whilst gaining valuable insight on set.
30 bookings in 1 week
Yep - one of my mentees managed to successfully book 30 new clients in one week alone.
Dream Clients
Every single one of my clients started hitting their ideal clients from week 1 resulting in weekly success stories from their dream clients.
5 figure months
2 mentees hit 5 figure months during the mentorship, one with a busy packed out bridal season and commercial work, another building an alternative income stream.
Earning TRIPLE
One of my mentees finished their 12 weeks, earning on average three times the amount than one week. Amazing results!
Fully booked bridal season
I saw MANY mentees go on to create a fully booked out bridal calendar!
Going Full Time
Over half of our students have eventually ended up going full time, a year after joining the mentorship
Investment into your business
£2000
One time payment
One time payment, no hidden fees. You also get a pay in full bonus, where you get 3 completely one on one calls with Kayleigh throughout the mentorship!
£666.66
3 easy payments
£166.66
per month for 12 months.
Looking for an easier financial investment? By Kayleigh wants to be accessible for all, so we offer smaller payment plans for small businesses who are also looking to up level.
This season, we have opened up a monthly payment plan option, for you to spread the cost over 12 months!
We also offer a long payment programme, with the opportunity to pay over 6 months.
FAQs
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We have participants from all over the world, including South Africa, the US and Scotland. Our teaching calls are recorded and uploaded immediately and our 1-1 sessions, I purposely space them out over my afternoon and morning, to fit most time zones.
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As this is a group programme, I have far more capacity. Season 7 has space for 12 participants!
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I have tried to make the course as easy and affordable as possible, with a variety of payment plans. If you are looking for a smaller investment right now, I would suggest joining the Level Up Club! This is £30 a month and includes mini coaching and is jam packed with resources to push your business to the next level! We also have the digital mentorship, which is priced at £499!
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As with all coaching programmes, refunds cannot be given because I put in a significant time and financial investment into every mentee. I however DO guarantee if the work is put in, the advice is followed - then amazing things will happen. Most of the participants make their money back before the course is over, by following the guidance and putting in the work. The testimonials and stats speak for themselves and I hope with faith put into me, you will give yourselves the chance to grow beyond your wildest dreams. That said, the course is not for everyone, and those who truly succeed, are those who have the motivation and determination to do so.